Google plus launched a Feature known as "Ripple" in 2011. Unfortunately its easy to miss in all the lists of features that are offered in your Google+ account, but for business owners its probably one of the best functions.
What is Ripples?
Ripples is basically an interactive circle graph that shows you who has publicly shared a particular post. This is great for businesses who want to know how many people are actually reading their content and how the content is being spread and to where.
Hows does Ripple work?
To see if any of your posts have been shared and by who, just click on the small down arrow in the upper right hand corner of your google+ post and click "veiw ripples". The graph shows the original post in the center and who shared it, in circles radiating outward. If someone else shared from one of those other circles, another, smaller circle will appear with their name and so on.
By hovering over the name you can see any comments the re-poster might have made. Not only does this allow you to get a good idea of who finds your posts interesting enough to repost, you can also see how important each re-poster is by the size of his or her circle. The larger circles mean that other people have read their re-posting of your article and have then shared it with others.
Why Google+ripples now and in the future
It’s a great way to see, in an instant, which of your followers has the most impact in the sharing of your posts.
Knowing your most important and influential followers is incredibly helpful, especially with Google+’s circles aspect. With it, you can group your most influential re-posters and send them important content, valuable coupons and anything else you might want to spread quickly and immediately to as many readers as possible.
It’s likely that Ripples will mirror how website analytics will look in the future, because it’s so easy to read and react to.
Like it or not, Google+ is becoming an important part of web commerce. And if you use Google or any of its services, you won’t be able to hide from it for much longer. For small business owners, jumping on now and learning the ins and outs can not only give you an advantage in the future, it can help you start building up the visibility of your business immediately!
For More Information about Googles Ripple, or for help with your online marketing please visit us at
simplemediamarketingsolutions.com
